experience spotlights

Led cross-functional teams + advised clients of all sizes across Strategy + Digital + Analytics + Transformation projects

  • Led the early concept development of a digital health + retail platform for Canada’s largest pharmacy retailer. Key areas of focus included:

    • Customer Insights / Experience Design

    • Branding / Marketing

    • Digital Product Roadmapping

    • Physical / Digital Experience Integration + Training

    • Loyalty Integration

  • Led the closing and strategic integration of 4 new acquisitions for Canada’s largest healthcare technology company. Key areas of focus:

    • Cultural + Vision Alignment

    • Joint Product Roadmapping

    • Financial Planning / Benefits Realization

    • Internal + External Comms

  • Led the 3-year Strategy development of a North America-wide Orthodontics’ partnership. Key areas of focus were:

    • Market Trends + Competitor Positioning

    • Patient + Provider Experience Research

    • Talent Strategy

    • BoD / Employee Communications

  • Led the development and launch of a new Optical format within Canada’s largest retail network. Key areas of focus were:

    • Store Concept Design + Construction

    • Vendor Agreements + Merchandising

    • Service + Ops Design / Training

    • Branding + Marketing

  • Led the development and communications of the 3-year financial plan for Canada’s largest pharmacy retailer. Key areas of focus:

    • Scenario-Planning

    • Macro Corporate Trending + Forecasting (incl. new Drug + Service launches)

    • Micro Store-Level Assumptions + Plan Communication

    • Forecasting + Tracking (incl. Variance Analysis)

  • Led the development and partnership facilitation between a large national Allied Health provider and a large national healthcare tech provider. Key areas of focus were:

    • Identification of Partnership Synergies

    • Joint Value Prop Refinement

    • Go-to-Market Planning + Pilot Design

    • Joint Patient + Provider Experience Mapping

    • Leadership Meeting Intros + Facilitation

  • Led a multi-day strategy session with a growing Concussion Management company to identify growth channels and opportunities for potential partnerships or acquisitions. Key areas of focus:

    • Market + Competitor Assessment

    • Sales Planning

    • Partnership Strategies

    • Digital vs. Physical Network Design

    • Digital Platform Design + Pricing

  • Led the development + facilitation of a multi-day Leadership Team session on the future of retail + healthcare + global demographics. Key areas of focus were:

    • Industry + Market Insights

    • Macro Demographic Signals (10-year Horizon)

    • Refinement of Vision / Mission

    • From -> To Business Modelling

    • War-Gaming + Scenario-Planning

  • Supported the integration planning and future network design of a National primary care clinic group. Key areas of focus were:

    • Site + Service Consolidation

    • New Concept Design + Branding

    • Clinic Tech Roadmapping

    • Staff + Patient Comms

    • Regulatory Reviews

  • Led the development of a long-term talent acquisition strategy for a healthcare provider partnership. Key areas of focus were:

    • Internal staff interviews to identify existing value prop

    • Gap analysis vs. next generation insights / value prop

    • Learning + Development strategy

    • Campus / new grad program to attract new talent

  • Led a multi-year org transformation that spanned process efficiency, technology and org design. Key areas of focus were:

    • Process redesign

    • Talent development

    • Technology roadmapping + implementation

    • Values + culture (incl. employee comms)

  • Supported onsite client + staff research to identify key pain points and opportunities for ‘surprise + delight’ moments in a healthcare setting. Key areas of focus:

    • Client referrals + marketing awareness

    • Welcome + first impression

    • Digital vs. Physical interactions

    • Price sensitivity vs. service expectations

    • Staffing + service design